Weiya is from the unknown artist to the 2 billion anchor. Between the success, why is it inseparable from Ding Haifeng?

As we all know, Wei Ya and Li Jiaqi have always been the two giants in the live broadcast industry.
The competition between the two is quite fierce. I asked the stars before, please be a popular idol.
It today, you invite Yang Mi, I invite Tang Yan, and tomorrow you ask Li to ask Wang Yibo.
Now that Wei Ya rode directly to the United Nations, Li Jiaqi could only look back.
The people said that Wei Ya was a woman selected by this era.
But in fact, she can go all the way to the present, and she is inseparable from her personal choice.
Wei Ya, his real name is Huang Wei, his parents are doing clothing business and rich in family.
but Weiya did not think about the female inherited father's business to continue doing business. She always wanted to be a singer.
did not gradually change his mind until he was with her husband Ding Haifeng.
At the age of 18, the two met and quickly determined the relationship of love.
It Ding Haifeng at the time liked dancing and often danced to celebrities, but Wei Ya's parents believed that he was not doing business.
The old couple always hoped that their daughter could find a down -to -earth business.
Ding Haifeng loves Weiya deeply, and is determined to do business.
The was in 2003. China just joined the WTO for two years, which is the period of the development of the commercial market.
but an accidental outbreak of a SARS epidemic has caused stores in various parts of the country to close.
Taking advantage of this stall, Ding Haifeng took a 6 -square -meter shop in the Beijing Zoo wholesale market with 6,000 yuan to make a dance.
Because of the location of the site, their small shop was very good on the first day.
In Later, Wei Ya came up with a way to put on the matching clothes on his body and bring the goods. The effect was significant. Many people went to the store every day.
three months later, they had the first deposit of 100,000 yuan, which surprised Weiya, but also made her see the huge profits of the clothing industry.
Then, the two of them were for women's clothing wholesale, and cooperated with a small factory to design and make clothes by themselves.
two years later, the costume business of the little couple was getting bigger and bigger, and Wei Ya's parents finally acknowledged Ding Haifeng's ability and acquiesced to the two of them together.
At the same time, the domestic draft industry has also developed in full swing.
In 2004, the successful holding of the first [Super Girl] had a great impact on the entire TV industry and the entertainment industry.
Mo whether it is the topic of the player's topic and the social influence, a lot of similar programs have emerged.
Wea from a young age to become a singer, through this style, and a group of girl named Xu Song, she participated in a show called [Super Idol].
Prown the Guanzhong all the way, winning the championship of the women's group.
Taking this as an opportunity, Via signed a contract with the world's largest record company, Global Records.
At that time, the well -known singers of the world Xu Huixin and Zhang Jie who just signed the contract went to her.
Wea at that time, I felt that her star was bright.
. In the past year after this, only the work received by the artist was only two advertisements in cooperation with Jay Chou and Lin Junjie.
It at other times, most of them are doing miscellaneous things, helped in the Enterprise Propaganda Department, and even sent to the costume assistant of singers.
Wea's interview once said that she had bought clothes for Xue Zhiqian before.
The master of global records, Ruyun, will sing too much.
. She realized that with her popularity and qualifications, the company would not spend time and money to release her album.
So she decisively canceled the contract. By chance, she formed a combination with two female singers in South Korea to participate in many Chinese and Korean cultural exchange activities.
but this combination was established soon.
2007, she signed a contract with Beijing Tianhao Shengshi music culture, and formed a hip -hop group called T.H.P with two other singers of the company.
This time, she finally released the album and started a national tour.
I also participated in charity activities with Brother Jackie Chan.
The group group was also invited to participate in the China -Japan and South Korea songs that year.
In this shows that T.H.P's influence at that time.
The fame is getting bigger and bigger, followed by rich acting resources.
shooting magazines [off -road].
The record of the program [unparalleled in the world], and Fan Xiaoxuan, Mao Ning, Xu Huixin's popular singers competing on the same stage.
The record of [Hua Butterfly] on the star show of Qinghai Satellite TV.
This also hosted the show with Dai Jun.
The announcement in her hand, she thought she could always go smoothly this time.
. However, the T.H.P combination was suppressed one after another. At that time, the hip -hop culture was not recognized by mainstream culture. Their works were banned just online.
has helpless, she can only choose to leave the group and leave.
but one of the members of the group of the year, T.H.P conspiracy still insisted on being active in the hip -hop rap circle.
In 2017, he also participated in the music production in the [Hip Hop in China].
The adaptation version of the popular on the Internet [Mortal Song] came from his hands.
Watching the friends in the past is still active in the circle, and gradually realize their ideals.
has been forgotten by himself, and Wei Ya began to doubt herself for a while.
Until one day, she asked herself in her heart: "Do you want to be red or do a career?"
After determining the answer, she completely gave up the dream of being a singer and continued to develop herself. The clothing career.
In 2008, due to the Olympic reasons, Beijing's logistics moved in and out slowly, and she moved her clothing industry from Beijing to Xi'an.
The people will ask her why it is so fast, and she chose to develop the clothing career in Xi'an.
In later, in an interview, she said that one was that she was really good to inspect the clothing market in Xi'an.
It is that she has a strong action and do it when she thinks.
Then they made a profit on the first day of opening in Xi'an.
That year, her business was particularly good, and she opened ten chain stores one after another, with a turnover of 400,000 a day.
But the rapid development of e -commerce has greatly affected the physical stores, and their profits have begun to decline significantly.
After a market research, she moved to Guangzhou and founded the first Taobao shop.
did not long after, they formed a 30 -person e -commerce team, including all personnel for packaging, delivery, pre -sale and after -sales.
But when they were officially opened on the first day, they had no previous luck, and there was no customer that day.
That year, because she did not understand e -commerce, she lost 2 million and sold two houses to debt.
. She said frankly that she was panicked at the time, and her hair dropped a lot.
but she still wants to stick to it.
Surily, after the darkest period, she finally realized the importance of "traffic".
Later, her Taobao shop business gradually improved.
2013 Double 11, sales of 300,000.
2014 Double Eleven, sales of 5 million.
2015 Double 11, sales of 10 million.
The soaring sales record means that her road to e -commerce is low.
2016. The anchor industry suddenly emerged, and Wei Ya tried again, and she turned into a Taobao anchor.
four months later, she created a turnover of 100 million.
Later, as everyone saw, with the gradual development of Taobao, Via's record became better.
In 2017, it set a sales record of 5 hours 70 million.
In 2018, with an annual income of 30 million, it ranks first in Taobao content.
Wei Ya, a jump became the top of the queen with the goods.
All the way, from the 2005 draft champion to today's top online celebrities, from 6 square meters of clothing stores in 2003 to today's e -commerce live giants.
So, instead of being a woman who was selected by the times, it is better to say that she has been choosing the times.
It in the early days of China's business development, I seized the opportunity to earn the first bucket of gold.
The draft trend is flourishing, she participated in her singer's dream.
The e -commerce industry for the first time, and went to Guangzhou to open Taobao stores in Guangzhou.
The anchor industry's wind rose, and the "Weiya" effect was created by the trend.
The woman, always at the time of trial, is really powerful.

Speaking of "Taobao Live Sister", everyone will definitely think of Wei Ya, but she has created a cargo anchor with a turnover of 267 million yuan in two hours. This has to make people lament how this little woman has such a powerful force? In fact, this is inseparable from the man behind her.
Is met him to meet him with him when he was young, Ding Haifeng, a man who affected his life. At that time, Ding Haifeng was a dancer, who was handsome and handsome. Occasionally, he danced at the concert. When the two met, they fell in love at first sight and did not take long. When Wei Ya was a child, there was a singer dream in singing and dancing. At that time, there was a draft show. Ding Haifeng supported and encouraged her to participate. Later, Wei Ya and successfully made her debut as a female artist. She and Lin Junjie filmed advertisements and participated in the performance with Jackie Chan, but the response has always been mediocre.
It, Wei Ya began to realize that he was not so happy and comfortable as an artist, and his family started with business clothing business, so he thought about not switching to clothing business. Wei Ya began to tell Ding Haifeng, who was still a boyfriend at the time. Originally, Ding Haifeng thought that Ding Haifeng might be opposed to himself, but he never thought that Ding Haifeng would not say that he would invest herself as the money she had danced to Wei Ya to be a clothing. Business. So the two people took the money to get the money on the opposite side of the Beijing Zoo's clothing wholesale market and opened a small clothing shop with only 6 square meters.
In order to help his girlfriend's clothing career, Ding Haifeng also began to give up his dancer identity and fully help Weiya's business. He was busy in various purchase markets and tried his best to choose clothing. Where the costumes, good quality, and cost -effective, all Ding Haifeng knew. And Ding Haifeng slowly pondered how to make his shop the most popular shop on this clothing street. We show their clothing.

So Ding Haifeng asked Wei Ya to open the original "cargo" road. At that time, in 2000, the hottest female stars were Sun Yanzi, Cai Yilin, Xiao Yaxuan. They are all wearing tight vests and wide jeans, and they are paired with belts and jewelry. After seeing these fashion items from the photo poster, Ding Haifeng began to go to the clothing store to choose the style to let Weiya put on it. When the customers came in, they would say that this is "Xiao Yaxuan and Tsai Yilin wearing the same model." In this way, the clothes on Weiya almost all became "explosive models", and the costume business was also done well. After three months, he rented a wholesale stall.
In the business became more and more popular. They opened 7 chain stores. Their good operating methods were that the shop staff in the store replaced them for their style. When customers came, they could recommend them to them. Clothing, so when their shops are the best, they can create a turnover of 400,000 a day. The wallets of Wei Ya and Ding Haifeng also made bulges. It didn't take long for the two to get married. They also bought a house in first -tier cities such as Xi'an and Guangzhou. People with more career are not willing to be here.

In starting the e -commerce industry In 2012, Ding Haifeng began to "smell" the rise of e -commerce. When everyone was not optimistic about the express delivery industry, Ding Haifeng realized that e -commerce was the future development of the future. major trend. So I made an important decision to "close 7 shops under the door" and move to the e -commerce industry. "At that time, all employees and family and friends felt that Ding Haifeng was crazy. Unknown fields? And Wei Ya silently supported him.
Ding Haifeng said that she and Wei Ya started selling things online, such as daily necessities, clothes, and even home appliances, but Wei Ya found that many guests who entered the store saw herself saw himself. After the clothes, go to the Internet to search for the same paragraph, not buy it in your own store. As a result, the turnover is less than half of the real store when opening an online store. At this time : Wei Ya develops design and design clothing styles and models, Ding Haifeng is responsible for production and team management. However, people have not fully accepted online shopping, so their shops are still in a state of losing money. They lost 2 million a year and also accumulated backlogs. There are a lot of inventory.
Wea can't see the hope of survival of the online store at that time, but Ding Haifeng still did not want to give up. He later turned to find a relatively small factory to produce his own clothes. To the fine but the amount is relatively small, there is a feeling of "hunger marketing". Later, this model gave their online stores to make profits, and the online store gradually had fans. An Nizi coat even sold 5.7 million sales. The e -commerce industry I want to do is done, but Ding Haifeng did not stop here. It has changed major changes.

Wei Ya's "anchor sister" in 2016 Taobao began to plan to develop the development model of online anchor with goods, and Wei Ya, who has such a good shop performance, was officially seen by Taobao officials. So the live broadcast of Xiaofei called Wei Ya and asked if she was willing to try to be an anchor. Ding Haifeng, a military division, immediately asked his wife to agree to the invitation. He said "as an e -commerce seller, the traffic is very valuable. The important point is to do drainage for our clothing stores. "
So on May 21, 2016, Wei Ya started his first live broadcast, but the road to live broadcast No one was in the show, and even the seller was unwilling to let his goods sell it in the live broadcast room. He felt that he would sell his goods to the price. Welcome such a scene, Wei Ya is undoubtedly disappointed, but fortunately Some husband Ding Haifeng silently supports it, and began to recommend more accurate selection to more suitable people.
On October 10, 2017, Wei Ya sold a relatively high cost -effective fur, quality Okay and the price is relatively low, so the sales of 70 million that night, since then, Wei Ya's fame was greatly opened, and then she became the first "live sister" in Taobao anchor. Wei Ya gradually became famous by others and looked at it. Ding Haifeng, who is behind the scenes and gradually becomes blessed, many people start to feel that Ding Haifeng is not worthy of Wei Ya. The person who intersects, and the business model behind it can be described as unknown. At this time, it was just because Ding Haifeng silently helped her manage the team and stared at the selection, so that she would not make mistakes in the live broadcast room, and the two also opened a live broadcast company, and Ding Haifeng took care of it. After Via became anchor, 24 hours a day, she worked only 15 hours a day. She was working in 330 days in 360 days. Some people would worry about whether Ding Hai Summit would change her heart? However, Ding Haifeng did not. Sometimes Ding Haifeng drove to pick up his wife to get off work in person. He was photographed by Ding Haifeng and drove 6 million new cars to pick up Weiya to get off work.

Is when someone asked whether Wei Ya's husband was a romantic person, Wei Ya said, "No, neither of us. Family property, but so far, they have not done such simple things such as traveling together, but this does not affect their lives at all. "This can also be seen that their relationship is a loyal partner who is a partner together. Essence
The conclusion that Wei Ya, who is 35 -year -old, has entered an annual income of 2 billion, and also has his own family and children. It is a very successful lady. But why is she so successful? In fact, this is definitely the credit of her husband Ding Haifeng. When Wei Ya Huai had the dream of an artist, Ding Haifeng supported her. When she moved to the clothing industry and the anchor industry, Ding Haifeng also fully supported the military division behind the scenes. It is more about the management and selection behind the team, and it is precisely because of the support behind Ding Haifeng behind the scenes of the military division that may have Wei Ya today. of.
The love of Weiya and Ding Haifeng can be said to be a textbook version. When they were teenager, they met and worked together to work together. So busy husband Ding Haifeng is also very considerate. This is the best look of love. Wei Ya met a man like Ding Haifeng, which is very lucky.