5 thoughts on “Wei Ya live again on the hot search. What do she make money every live broadcast? Why is the profit high?”
Robin
Wei Ya, a real name Huang Wei, was born in Lujiang County, Anhui Province in 1985. He is an anchor and a member of the National Youth Federation. In 2003, Wei Ya met her husband Dong Haifeng, and the two had a daughter. In May 2016, Wei Ya officially became an anchor of Taobao Live, and the turnover of the guidance reached 100 million four months later. In July, the anchor PK competition organized by the official organization of Taobao Live, 10 anchors played the most in one hour, and Via sold 20,000 orders within an hour, the first of the 10 anchors. The is well known, Wei Ya is "Taobao's first queen with goods". And her income became a mystery. Some people said that the annual income was 1 billion, and some people said that the annual income was 2 billion. Regardless of the number, it is in the units of 100 million. Only on the day of Taobao Double Eleven, she created the highest record of 260 million on the entire network. In addition, the later ten hours, a total of 300 million. Weiya brought more than 30 billion yuan throughout the year, and the profit was 20%-40%. Since 2016, it has lived a total of more than 1,000 games. In 2019, the total sales of 618 in 2019 will reach 500 million! Some people estimate that Wei Ya's income a year was at least a few hundred million yuan a year. One live broadcast, a house is not a problem. The anchor Via said in an interview with the media that her sales in 2019 have exceeded 10 billion yuan. However, when she talked about how much she could make a profit from it, she laughed that "the specific number of the money was in charge of my husband" and said that the 5 billion yuan income of the media's speculation was "not so much." Regarding the commissions of the live broadcast, Weiya said that the bigger the commission received by the brand, the lower the brand, and some brands did not even collect money. Iaya is the ceiling of the live broadcast industry and has the most luxurious resource allocation in China. Her team is distributed in Hangzhou, Guangzhou and other places, adding more than 500 people. Today, we not only see Weiya's ability to bring goods, but also see the strong team behind an anchor. The core competitiveness of Weiya's live broadcast room is: "cost -effective", and also meets the three characteristics of limited time, limited, and price limit. In the live broadcast room, you may often see her team's friends grabbing, and sometimes even she is grabbing. Weya, when recommended products, she will talk about some experiences used by family members and staff; sometimes they will also show their Taobao purchase orders in the live broadcast room, which proves that a product is "self -use model" and is repeatedly purchased for repeated purchases. The product. And Wei Ya has his own traffic, and also works very hard. The quality of the product in her live broadcast room has undergone layers, and there are advantages in terms of price, so many people are willing to buy things in her live broadcast room. Essence
Wea's today also tells us a truth that when encountering some new things, you must be a person who is brave to try, which often get some unexpected results.
1. What is Weiya making money? Tia as a full -time a certain treasure to bring a goods anchor, and her job is to sell products in her live broadcast room. Wei Ya is the first anchor of a certain treasure, which is the head of the head. Because the heat and sales performance are stable, the merchants are in order to send their products to the live broadcast room of Weiya. The fierce situation can be described as the city. The most common business cooperation between anchors and merchants is the commodity commission pit fee. 2, why is the live broadcast of the live broadcast? The product, which is sold in the anchor's live broadcast room, needs to pay a certain pit fee to the anchor. The pits of various live broadcast rooms are generally ranging from tens of thousands to hundreds of thousands. According to the popularity of the anchors and sales performance, Wei Ya is the ceiling of the live broadcast industry. Her pit fee is naturally the highest. This costs are only a small part of the anchor income, and more income is a commission of commodity sales. Different commodities, due to their different properties, different factors, different reputation, etc., have different impacts, which lead to different commission in the live broadcast room. The products with high prices may be lower, which may be about 20%-40%. For products with low prices, the commission may be higher or even more than 60%. For example, the fake bird's nest that lets Simba, a headed anchor sweeping the floor, sells for 40 yuan in the live broadcast room, while the factory price of the product is only free of 4 yuan, each bowl of "bird's nest" Simba gets 90% Profit sharing. of course, the higher the commission, the higher the price of the product is much higher than the real value of the product, just like a fake bird's nest, so the most reasonable commission should not exceed 50%. The income brought by the sales commission to Weiya is simply to make the stars jealous. If the entertainment industry is a high -paying profession, the Internet celebrity may make goods faster and easier than earning money in the entertainment industry. It is not no wonder why there are a large number of stars regardless of "decentness" and regardless of "idol baggage", and resolutely entered the live broadcast industry.
3, the huge advantage of live broadcast and cargo
If Ma Yun changed the Chinese people's shopping model and moved shopping from offline to online, then the current live broadcast belt The goods are a new consumption model that upgraded and evolved on the basis of ordinary online shopping. The advantage of online shopping is easy and convenient. Although this solves consumers to buy goods in physical stores, the time and energy it takes, there is a great disadvantage in essence: what kind of products consumers need, what kind of products consumers need, what kind of goods are needed? Only to search for purchases, the purchasing power comes from the consumer itself. The mode of live broadcast and cargo directly solves this shortcoming. Consumers may not think that they need to buy a product A, but after the anchor's explanation, it is found that the goods are cheap and economic and practical. The quality of life, so it will generate the inherent motivation to buy product A. is not difficult to find that people who like to watch live broadcasts are often shopping experts. This is caused by the anchor's desire to buy. In addition, a huge advantage of live broadcast and bringing goods is that when consumers need to buy a product, they often do not know how to choose in a variety of similar products. Choosing the eye to become a problem that most shoppers encountered, which also made more and more people a patient who chose a phobia.
The anchor to help you choose, not only saves time, but also can buy the most cost -effective products with satisfaction. For consumers, why not be? 4, the price advantage of the live broadcast room Coufees to enter the live broadcast room of the head anchor like Weiya, most of the time, the price reduction promotion will be carried out, because only "price reduction" is that consumers can can Seeing the most intuitive point, the limited time and limited price reduction sales can often arouse the desire to buy consumption. The products in the live broadcast room are often lower than that of the store. In order to obtain huge benefits in a short time, merchants will use the huge purchasing power of the live broadcast room to obtain huge profit for short -time profit through the method of reducing price reductions. For merchants, anchors, and consumers, they are all win -win situations. The premise is that the anchor's usual sales are happy. Merchants are already countless. Merchants' longing for Weiya's live broadcast room is not exaggerated with the idiom "rushing".
. Although live broadcast and cargo is a new product, this is a model that young people can generally accept. They can seize the market of young people, destined to achieve good development in the future. Live and cargo has achieved complementary advantages of traditional store shopping and today's online shopping, which greatly solves the long -term pain points of the two. The live broadcast will be destined to become a trend of future development. Those who are like Wei Ya, which are based on the trend of the times, will be destined to be the biggest vested interest in the live broadcast of the goods.
Each of Weiya has a lot of people watching, and she needs to be grabbed in her live broadcast room. So there is huge traffic in her live broadcast room. Every day because she is trusted, she will sell a lot of things, and these things are the merchants who have given her advertising fee or how much she sells. Made in the middle.
It should be relying on the dividend and commission given by the company. The more things they sell, the more profits they get. The profit is mainly because she is a famous anchor, and sells a lot, and her popularity is very large.
Her live broadcast is mainly based on the commission and pit cost of the goods. The high profits are because of many people watching her live broadcast, and they have received the trust of many people as the head anchor.
Wei Ya, a real name Huang Wei, was born in Lujiang County, Anhui Province in 1985. He is an anchor and a member of the National Youth Federation. In 2003, Wei Ya met her husband Dong Haifeng, and the two had a daughter. In May 2016, Wei Ya officially became an anchor of Taobao Live, and the turnover of the guidance reached 100 million four months later. In July, the anchor PK competition organized by the official organization of Taobao Live, 10 anchors played the most in one hour, and Via sold 20,000 orders within an hour, the first of the 10 anchors.
The is well known, Wei Ya is "Taobao's first queen with goods". And her income became a mystery. Some people said that the annual income was 1 billion, and some people said that the annual income was 2 billion. Regardless of the number, it is in the units of 100 million. Only on the day of Taobao Double Eleven, she created the highest record of 260 million on the entire network. In addition, the later ten hours, a total of 300 million. Weiya brought more than 30 billion yuan throughout the year, and the profit was 20%-40%. Since 2016, it has lived a total of more than 1,000 games. In 2019, the total sales of 618 in 2019 will reach 500 million! Some people estimate that Wei Ya's income a year was at least a few hundred million yuan a year. One live broadcast, a house is not a problem.
The anchor Via said in an interview with the media that her sales in 2019 have exceeded 10 billion yuan. However, when she talked about how much she could make a profit from it, she laughed that "the specific number of the money was in charge of my husband" and said that the 5 billion yuan income of the media's speculation was "not so much." Regarding the commissions of the live broadcast, Weiya said that the bigger the commission received by the brand, the lower the brand, and some brands did not even collect money.
Iaya is the ceiling of the live broadcast industry and has the most luxurious resource allocation in China. Her team is distributed in Hangzhou, Guangzhou and other places, adding more than 500 people. Today, we not only see Weiya's ability to bring goods, but also see the strong team behind an anchor. The core competitiveness of Weiya's live broadcast room is: "cost -effective", and also meets the three characteristics of limited time, limited, and price limit. In the live broadcast room, you may often see her team's friends grabbing, and sometimes even she is grabbing.
Weya, when recommended products, she will talk about some experiences used by family members and staff; sometimes they will also show their Taobao purchase orders in the live broadcast room, which proves that a product is "self -use model" and is repeatedly purchased for repeated purchases. The product. And Wei Ya has his own traffic, and also works very hard. The quality of the product in her live broadcast room has undergone layers, and there are advantages in terms of price, so many people are willing to buy things in her live broadcast room. Essence
Wea's today also tells us a truth that when encountering some new things, you must be a person who is brave to try, which often get some unexpected results.
1. What is Weiya making money?
Tia as a full -time a certain treasure to bring a goods anchor, and her job is to sell products in her live broadcast room. Wei Ya is the first anchor of a certain treasure, which is the head of the head. Because the heat and sales performance are stable, the merchants are in order to send their products to the live broadcast room of Weiya. The fierce situation can be described as the city.
The most common business cooperation between anchors and merchants is the commodity commission pit fee.
2, why is the live broadcast of the live broadcast?
The product, which is sold in the anchor's live broadcast room, needs to pay a certain pit fee to the anchor. The pits of various live broadcast rooms are generally ranging from tens of thousands to hundreds of thousands. According to the popularity of the anchors and sales performance, Wei Ya is the ceiling of the live broadcast industry. Her pit fee is naturally the highest.
This costs are only a small part of the anchor income, and more income is a commission of commodity sales. Different commodities, due to their different properties, different factors, different reputation, etc., have different impacts, which lead to different commission in the live broadcast room.
The products with high prices may be lower, which may be about 20%-40%. For products with low prices, the commission may be higher or even more than 60%.
For example, the fake bird's nest that lets Simba, a headed anchor sweeping the floor, sells for 40 yuan in the live broadcast room, while the factory price of the product is only free of 4 yuan, each bowl of "bird's nest" Simba gets 90% Profit sharing.
of course, the higher the commission, the higher the price of the product is much higher than the real value of the product, just like a fake bird's nest, so the most reasonable commission should not exceed 50%. The income brought by the sales commission to Weiya is simply to make the stars jealous. If the entertainment industry is a high -paying profession, the Internet celebrity may make goods faster and easier than earning money in the entertainment industry. It is not no wonder why there are a large number of stars regardless of "decentness" and regardless of "idol baggage", and resolutely entered the live broadcast industry.
3, the huge advantage of live broadcast and cargo
If Ma Yun changed the Chinese people's shopping model and moved shopping from offline to online, then the current live broadcast belt The goods are a new consumption model that upgraded and evolved on the basis of ordinary online shopping.
The advantage of online shopping is easy and convenient. Although this solves consumers to buy goods in physical stores, the time and energy it takes, there is a great disadvantage in essence: what kind of products consumers need, what kind of products consumers need, what kind of goods are needed? Only to search for purchases, the purchasing power comes from the consumer itself.
The mode of live broadcast and cargo directly solves this shortcoming. Consumers may not think that they need to buy a product A, but after the anchor's explanation, it is found that the goods are cheap and economic and practical. The quality of life, so it will generate the inherent motivation to buy product A.
is not difficult to find that people who like to watch live broadcasts are often shopping experts. This is caused by the anchor's desire to buy.
In addition, a huge advantage of live broadcast and bringing goods is that when consumers need to buy a product, they often do not know how to choose in a variety of similar products. Choosing the eye to become a problem that most shoppers encountered, which also made more and more people a patient who chose a phobia.
The anchor to help you choose, not only saves time, but also can buy the most cost -effective products with satisfaction. For consumers, why not be?
4, the price advantage of the live broadcast room
Coufees to enter the live broadcast room of the head anchor like Weiya, most of the time, the price reduction promotion will be carried out, because only "price reduction" is that consumers can can Seeing the most intuitive point, the limited time and limited price reduction sales can often arouse the desire to buy consumption.
The products in the live broadcast room are often lower than that of the store. In order to obtain huge benefits in a short time, merchants will use the huge purchasing power of the live broadcast room to obtain huge profit for short -time profit through the method of reducing price reductions. For merchants, anchors, and consumers, they are all win -win situations. The premise is that the anchor's usual sales are happy. Merchants are already countless. Merchants' longing for Weiya's live broadcast room is not exaggerated with the idiom "rushing".
. Although live broadcast and cargo is a new product, this is a model that young people can generally accept. They can seize the market of young people, destined to achieve good development in the future. Live and cargo has achieved complementary advantages of traditional store shopping and today's online shopping, which greatly solves the long -term pain points of the two. The live broadcast will be destined to become a trend of future development. Those who are like Wei Ya, which are based on the trend of the times, will be destined to be the biggest vested interest in the live broadcast of the goods.
Each of Weiya has a lot of people watching, and she needs to be grabbed in her live broadcast room. So there is huge traffic in her live broadcast room. Every day because she is trusted, she will sell a lot of things, and these things are the merchants who have given her advertising fee or how much she sells. Made in the middle.
It should be relying on the dividend and commission given by the company. The more things they sell, the more profits they get.
The profit is mainly because she is a famous anchor, and sells a lot, and her popularity is very large.
Her live broadcast is mainly based on the commission and pit cost of the goods. The high profits are because of many people watching her live broadcast, and they have received the trust of many people as the head anchor.