Calm stewardship
Caring for the earth should feel like tending a garden, not fighting a war. We write about sustainability as an ongoing practice — something you return to, gently, when life gets busy or complicated.
Our Story
A quieter, kinder way to live with the earth
Everyday Earth began with a simple question: what if caring for the planet didn't have to feel like a performance? We chose a gentler path — one rooted in daily habits, honest materials, and respect for the slow work of stewardship.
How we began
Started in a small kitchen garden, grown by quiet conviction
Everyday Earth started in 2019 as a hand-bound notebook kept on a windowsill. Its first pages were a list of small swaps — a cloth produce bag, a refillable glass bottle, a row of herbs in secondhand pots. There was no manifesto, no logo, no grand plan. Just the slow realization that most of what we'd been told to "fix" about the climate could be addressed one ordinary Tuesday at a time, in our own homes.
What began as a personal practice became a community when neighbours started asking to copy the pages. We learned that the most powerful environmental work isn't loud or heroic — it's the kind that fits inside a normal life. A lunch packed in beeswax. A tomato grown on a balcony. A book passed on instead of tossed. Today, our team is distributed across three time zones, but we still write everything like that notebook intended: plainly, warmly, and with plenty of room to revise.
"We don't believe in a perfect life — we believe in a practiced one. A life where the small, repeated choices add up to something worth keeping."
What we hold true
Three values that quietly shape everything we make
We don't publish rules or commandments. We try to follow a few steady principles — and trust that readers will adapt them to their own kitchens, budgets, and climates.
Honest materials
We recommend things we'd actually use ourselves — refillable, repairable, made to last. No greenwashed brands, no affiliate-driven picks, no "must-buy" urgency. Just a clear explanation of what something is and why it matters.
Community care
Sustainability is rarely a solo project. We learn from readers who share what's working in their apartments, schoolyards, and small businesses — and we make sure their stories travel further than ours.
Local first
Before we suggest shipping something across the world, we look at what's available down the street — the library, the refill shop, the neighbours. Distance matters, and so does the joy of finding what you need close to home.
Long timescales
We measure success in seasons and years, not in viral posts. A habit that holds for a decade is worth more than a trend that fades in a week. Our guides are written to be revisited, not scrolled past.
Open conversation
Disagreement is welcome here. We publish corrections, update older guides when science shifts, and invite readers to challenge our assumptions. Pretending to be finished is the opposite of stewardship.
Our impact so far
Quiet numbers, kept honestly
We don't chase big headlines. We track what we can actually measure — readers reached, plastic avoided, trees planted with partners, and local projects supported through the community fund.
142k+
Readers practicing gentler habits across 38 countries
9.2t
Single-use packaging avoided through guide-led swaps last year
5,400
Native plants and trees grown through partner community gardens
$184k
Regranted to small, local climate and food projects since 2021
Our mission
Three commitments we keep returning to
Mission statements have a habit of growing stale. These are the commitments we actually try to honour, in our editorial calendar, our partnerships, and the way we run the business behind the scenes.
01
Make sustainability feel like home
We write for real kitchens, real budgets, and real weeknights — never for a glossy version of sustainable life. If a habit only works in a perfect house with a perfect pantry, we don't recommend it.
02
Share what we don't know, too
Our research notes are public. When a product disappoints, we say so. When a guide needs revising, we revise it. Honesty about uncertainty is part of how we stay useful to readers over years, not weeks.
03
Put resources back into the ground
Every season, a portion of shop proceeds funds neighbourhood gardens, repair cafés, and food-share programs chosen by readers. We don't pick recipients from a boardroom — we ask the community.
The people
A small team with a long memory
We're writers, gardeners, former teachers, and a former librarian — connected by a shared belief that ordinary work, done with care, is how change actually happens.
Mae Hollowell
Founder & EditorStarted the project from a kitchen-table notebook. Edits every guide personally and still keeps a hand-bound copy of the original 2019 list on her desk.
Rowan Okafor
Research LeadFormer librarian with a soft spot for peer-reviewed papers and a sharper eye for marketing claims. Keeps our product guides honest and well-sourced.
June Santoso
Community EditorReads every letter readers send and shapes the community fund. Believes most good ideas come from people who weren't asked to have them yet.
Devin Iyer
Design & Garden ProgramsDesigns the site and runs our partner garden network. Spends weekends teaching composting workshops at the local library.
Join us
Walk a little slower with us
If something here resonated — a small swap, a quiet reframe, a way of thinking about stewardship that feels less like a checklist and more like a way of life — we'd love to keep in touch. Our journal arrives twice a month, with nothing urgent inside it.